Digital Marketing | Fundamental Strategies and Frameworks

This self-paced, online course provides an in-depth exploration of fundamental digital marketing strategies and frameworks. It is designed to help learners gain essential skills in digital marketing, from SEO and content marketing to social media strategy and email campaigns.

Course Overview

• Introduction to digital marketing concepts

• Overview of digital marketing platforms and tools

• Step-by-step guides to creating impactful marketing strategies

• Real-world applications and case studies for practical learning

• Designed for beginners with no prior experience needed

Course Curriculum & Modules

1. Introduction to Digital Marketing

2. Search Engine Optimization (SEO)

3. Social Media Marketing

4. Content Marketing Strategy

5. Email Marketing Campaigns

6. Paid Advertising (Google Ads, Facebook Ads)

7. Analytics and Reporting

8. Building an Effective Digital Marketing Strategy

9. Understanding Customer Behavior

10. Capstone Project: Creating a Full Digital Marketing Plan

What You Will Learn

• Understand core digital marketing principles

• Master SEO techniques for better web visibility

• Learn how to plan and execute successful social media campaigns

• Create engaging content that drives conversions

• Run effective email marketing and paid ad campaigns

• Analyze data and optimize strategies for maximum ROI

• Develop a comprehensive digital marketing strategy

Learning Objective

By the end of this course, learners will be able to:

• Implement key digital marketing strategies across multiple platforms

• Improve online visibility and engagement through SEO and content marketing

• Create measurable campaigns with analytics and performance tracking

• Understand customer needs and tailor marketing strategies to their preferences

Course Features & Benefits

• Self-paced, flexible learning schedule

• Access to online resources and materials

• Real-world case studies and examples

• Lifetime access to course content

• Hands-on assignments and projects to practice skills

• Regular updates to course content to stay relevant to current trends

Who This Course is For

• Beginners interested in entering the digital marketing field

• Small business owners and entrepreneurs looking to boost their online presence

• Marketing professionals looking to upgrade their skills

• Students and job seekers aspiring to work in digital marketing

• Anyone looking to make a career switch into digital marketing

Skills Covered

• SEO (Search Engine Optimization)

• Social Media Marketing

• Content Creation & Strategy

• Paid Media Advertising (Google Ads, Facebook Ads)

• Email Marketing

• Marketing Analytics

• Digital Marketing Strategy Development

• Customer Engagement & Retention

Special Benefits to Students for Enrolling Now

• Exclusive discounts on course fees

• Limited-time access to additional masterclasses and resources

• Invitation to join a private student community for networking and support

• Certificate of Completion to showcase your skills to employers

Exclusive Complimentary Benefit: One-on-One Expert Interaction

• Students will receive personalized guidance and feedback through one-on-one sessions with industry experts

• Opportunity to clarify doubts, seek career advice, and receive strategic marketing insights

Instructor Impressive Bio

• The instructor has over 10 years of experience in digital marketing, having worked with leading brands such as [Brand Names].

• Expert in SEO, social media campaigns, and digital ad strategies

• Speaker at major industry events and conferences

• Proven track record of driving revenue and growth through innovative marketing strategies

Sample Certificate

• Official Digital Marketing Certificate to share on LinkedIn or with employers upon successful completion of the course.

• Recognition of completion adds value to your resume and career prospects.

Books and Reference Material

• Recommended readings and textbooks will be provided at the beginning of each module, with access to digital copies where available.

• Additional resources, including articles, research papers, and case studies, will be available for further learning.

List of Indian Companies Hiring with These Skillsets / Certifications

• TATA Consultancy Services (TCS)

• Infosys

• Wipro

• HDFC Bank

• Flipkart

• Zomato

• Byju's

• OYO

• Reliance Industries

• Mahindra & Mahindra

• HCL Technologies

These companies actively seek candidates skilled in digital marketing, SEO, social media strategy, content creation, and paid advertising campaigns.